3 Simple Ways Birmingham Contractors Can Get More Leads from Google

May 14

Turn Google Searches into Real Jobs

If you’re a contractor in Birmingham, one of the best ways to attract new clients is by showing up when people search for your services on Google. The good news? You don’t need a big marketing budget—just a few smart strategies to boost your visibility and turn online searches into phone calls and leads.

Here are three simple and effective ways to get started.

1. Optimize Your Google Business Profile (GMB)

Your Google Business Profile is the first thing many potential clients will see. Make sure it's fully filled out and up to date.

✔ Add accurate hours, services, and contact details
✔ Upload real photos of your work around Birmingham
✔ Encourage happy customers to leave reviews

🔍 Why It Works
A well-maintained GMB profile gets your business into Google’s local map pack—prime real estate for Birmingham searches like “kitchen remodeler near me” or “Birmingham home contractor.”

2. Use Local Keywords on Your Website

To rank higher in search results, your website needs to include the terms people in Birmingham are actually searching for.

💡 Try phrases like:

“Birmingham bathroom renovation”
“General contractor in Birmingham AL”
“Deck builder near Birmingham”

📈 How to Do It
Use tools like Google Keyword Planner or Ubersuggest to find popular search terms. Then naturally add them to your website content—especially page titles, service descriptions, and blog posts.

3. Collect and Highlight Customer Reviews

Positive reviews build trust and boost your rankings. Ask satisfied clients to leave a quick review on your Google Business Profile.

📢 Pro Tip
Follow up after each project with a polite email or text asking for a review. Then display your best ones on your website and marketing materials.

👷‍♂️ Why It Matters
Google favors businesses with more high-quality reviews. And when Birmingham homeowners see proof that others trust you, they’re more likely to call.

Final Thoughts: Small Steps, Big Impact

You don’t need fancy tools or expensive ads to win more jobs. With a well-optimized Google Business Profile, local keywords, and authentic customer reviews, you’ll stand out in Birmingham search results—and get more leads.

Ready to grow your business with smart digital marketing? Visit denbix.com to learn more.

Jenna Abrasaldo